Case Study:

Back in the Day Family Reunion

Industry

Affinity Networking

Company Size

2-10 Employees

Established

2020

Background

Boston While Black, a community organization focused on creating inclusive spaces for Black professionals and creatives, hosted their annual "Back in the Day Family Reunion" event. The event aimed to celebrate culture, foster connections, and unite the community through nostalgic experiences. AVARIA Studios was brought in to help produce engaging media that would capture the essence of the event and extend its reach through social platforms.

Challenge

The "Back in the Day Family Reunion" needed to authentically capture the spirit of nostalgia, joy, and unity while also reaching a wider audience beyond those in attendance. Boston While Black required dynamic media that would resonate with their community and showcase the success of the event

Strategy

Event Coverage: AVARIA Studios utilized storytelling as a key strategy, capturing the essence of the event through videography and photography that focused on the narrative of togetherness and nostalgia. The media told the story of a vibrant and unified community by highlighting key moments such as live performances, community games, and family interactions.

Content Creation: Storytelling was woven into every piece of content created by the team. Short, engaging video clips showcased not just the event’s activities but the emotions and connections behind them, featuring highlights of performances, crowd reactions, and interviews with attendees. These clips were designed to tell a cohesive story of the event's energy and unity, making it relatable and shareable across social media.

Post-Event Engagement: AVARIA continued the storytelling approach by developing a series of recap posts and videos that maintained the narrative of community and connection. This strategy helped the event’s story live on after it ended, allowing those who couldn’t attend to feel part of the experience and keep the momentum going online.

Results

The "Back in the Day Family Reunion" media successfully captured the vibrancy and community spirit of the event. The visual content resonated with Boston While Black’s audience, amplifying the event’s impact across social platforms and increasing engagement within the community. The coverage helped to solidify the organization’s reputation as a cultural key in Boston.

Conclusion

AVARIA Studios played a crucial role in elevating the "Back in the Day Family Reunion" by capturing its essence through powerful visual storytelling. The media content extended the reach of the event, fostering a deeper connection within Boston While Black’s community and positioning the event as a cornerstone celebration in the city's cultural landscape.