Case Study:

GIANA

Industry

Restaurant

Company Size

10-15 Employees

Established

2023

Background

Giana, an upscale restaurant in Boston, opened in fall 2023 and sought to attract more customers beyond their dinner service. They engaged AVARIA Studios to create media supporting their brunch campaign and a separate Valentine's Day-focused promotion to enhance their presence in the competitive market.

Challenge

After freshly entering the restaurant scene, Giana hoped to go past just dinner service and position itself as a go-to spot for brunch while maintaining a strong presence for special occasions like Valentine's Day. They required media that would appeal to brunch-goers and create a romantic dining atmosphere for the holiday.

Strategy

• Brunch Campaign: AVARIA Studios produced high-quality photography, video content, and targeted social media ads to showcase Giana’s unique brunch experience. This included capturing both the food and ambiance to appeal to a broader audience.
• Valentine's Day Media: AVARIA developed Valentine’s Day-themed visuals, including a 30-second promotional video and elegant photography. These were used in email marketing and on social media to promote Giana as a romantic dining option.

Results

 By utilizing AVARIA'S media services Giana was able to perfect their media presence

The brunch campaign successfully broadened Giana's appeal, bringing in a steady stream of new customers for brunch services. The Valentine’s Day media heightened the restaurant’s visibility, helping to position Giana as a top choice for couples seeking a special dining experience. Both campaigns significantly enhanced Giana’s overall market presence, creating sustained engagement and interest across their audience.

Conclusion

AVARIA Studios effectively supported Giana's growth by expanding its brand beyond dinner service, driving interest in brunch, and creating a compelling Valentine's Day experience. These campaigns established Giana as a sought-after dining destination in Boston, helping the restaurant connect with a wider customer base and enhance its reputation in the local dining scene.